Group and Nestlé have set up panels of experts to double check environmental claims before they appear on products and marketing, a move by the multinationals to avoid allegations of so-called greenwashing.
The U.S. and the European Union are looking to weed out greenwashing, or the practice of companies overstating their efforts to help the planet. The U.S. Federal Trade Commission is updating its environmental marketing guidelines and the EU has proposed that businesses need to offer scientific evidence. Corporate claims related to greenhouse-gas emissions, such as “carbon neutral,” “climate positive” and “net zero,” are especially under the microscope.
The panels at Nestlé and Vodafone are examples of how companies are stepping up their due diligence of green claims in response to mounting scrutiny, tighter regulation, shifting consumer preferences and the threat of lawsuits….
This article was written by and originally published on www.wsj.com