What Is B2B Marketing? Strategy, Tactics and Tips

Business-to-business, or B2B, marketing is used by businesses to promote their products and services to other businesses and organizations. Marketing efforts don’t directly target individual consumers, which is different from business-to-consumer, or B2C, marketing.

Relationship building is important in B2B marketing, and messaging is often built around facts and data that can demonstrate the cost and benefits of the product or service. However, your B2B marketing strategy can also include emotional messaging to engage the people who make purchasing decisions at the business or organization.

B2B marketing strategy

Having a strategy when marketing to other businesses can help you effectively promote your products and services and also stay within your marketing budget.

Establish goals and metrics

The first step in any marketing strategy is to define your goals. While increased sales may be the ultimate goal of your B2B marketing strategy, setting goals around brand awareness, lead…

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This article was written by Lisa Anthony and originally published on www.nerdwallet.com