Ahead of presidential campaign launch, Tim Scott makes $6 million ad buy

Ahead Of Presidential Campaign Launch, Tim Scott Makes $6 Million Ad Buy - L5N2Abp2Qnkyfu3Awf6M2Iw6Xq
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Sen. Tim Scott (R-S.C.) is launching a $6 million advertising buy set to begin next week, according to a senior Scott official, marking a sizable investment as he is expected to formally enter the race for the 2024 Republican presidential nomination.

The Scott ad buy, which would be the largest single ad buy from a presidential candidate so far this cycle, according to the Scott official, includes $5.5 million in broadcast television, cable, radio and satellite. Those ads will begin Wednesday and run in Iowa and New Hampshire through the first GOP debate, which is scheduled for August. The Scott team is also planning a digital ad campaign during that time. The Scott official spoke on the condition of anonymity to preview campaign plans.

Scott’s early outlay reflects both the challenge and the opportunity he has at the outset of his long-shot bid, in a race where he lacks the national profile and name recognition of others. He is registering in low single…

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This article was written by Marianne LeVine and originally published on www.washingtonpost.com