Content marketing software aids in the creation and sharing of blogs, newsletters, videos and other content through your business’s website, email and social media channels. The focus of this online marketing strategy is to provide content that is relevant and useful to a target audience rather than directly promoting products and services.
Software with the following features can help your content marketing efforts:
Creation: Pre-built templates, design tools and artificial intelligence assistance.
Distribution: Email, website and social media posting tools.
Database building: Landing pages, opt-in forms and contact info syncing.
Optimization: A/B testing, tracking and analytics tools.
Constant Contact: Best overall for content marketing
Pricing: Three paid plans; cost increases based on available features and number of contacts; prepayment and nonprofit discounts are offered.
Lite: Starting at $12/month for up to 500 contacts.
Standard: Starting at $35/month for up to 500 contacts.
This article was written by Lisa Anthony and originally published on www.nerdwallet.com