ChatGPT and Generative AI in the Creator Economy: Reality, Hype, What’s Next, and How to Prepare

Generative AI has the power to revolutionize and expand the creator economy. Already, brands and creators are experimenting with ChatGPT, DALL-E 2, and other models to develop creative briefs, text, video thumbnails, and images. Social platforms and creator economy startups are rolling out generative AI tools but due to major limitations, generative AI won’t replace creators.

Generative AI will serve as a creative spark for sponsored content and spur new growth in the creator economy. The biggest impacts on this segment will be in expediting the content creation process, facilitating brand-creator sponsorships, driving investment growth, and acting as the catalyst for more creative tools from social platforms. 

The current capabilities available through generative AI will allow users to generate text, develop creative briefs, test creative, produce audio, develop creative, and pitch brands. However, due to limitations of the emerging technology, generative AI is unable to generate…

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This article was written by Insider Intelligence and originally published on