Bill Oesterle, a founder and the longtime chief executive of the service review website Angie’s List, who also ran Mitch Daniels’s first campaign for governor of Indiana but later clashed with the state’s Republican establishment, died on Wednesday at his home in Indianapolis. He was 57.
His assistant, Jackie Annan, said the cause was complications of amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease.
The idea behind Angie’s List, which Mr. Oesterle (pronounced OST-er-lee) founded in Columbus, Ohio, in 1995 with Angie Hicks, was to connect people who paid a subscription fee to trustworthy contractors and other home improvement professionals, removing some of the anxiety from hiring a stranger for expensive home repairs.
The business, originally called Columbus Neighbors, was a hyperlocal affair: Ms. Hicks signed up new subscribers by going door to door and provided referrals over the phone, consulting an actual list that had to be updated whenever a…
This article was written by Daniel E. Slotnik and originally published on www.nytimes.com