Content marketing is a strategy that focuses on the creation and sharing of blogs, newsletters, videos, podcasts and other content that is useful to a business’s target audience. Business websites, social media platforms and email are often used to share this content, either directly or through embedded links.
When done correctly, content marketing can drive results that will ultimately boost a business’s sales and revenue. Here’s what you need to know when creating your content marketing strategy and how it fits into your business’s larger marketing goals.
What is content marketing?
Content marketing is a type of online marketing that uses written text along with video and audio media to capture the interest of a target audience. To do this, the content needs to be relevant and also offer something of value to readers, viewers and listeners. Content marketing can help a business develop and support its brand, demonstrate its expertise in the industry and keep its name in…
This article was written by Lisa Anthony and originally published on www.nerdwallet.com