Apple Pay’s Long Road to Paying Off Is Getting Shorter

April 21, 2023 5:30 am ET

Apple Inc. hasn’t replaced your wallet yet, but it hasn’t given up trying. Its latest moves could put it much closer to success.

Chief Executive Officer Tim Cook once proclaimed that his company would “forever change the way all of us buy things.” His boast was made in 2014, alongside the company’s biggest product launch in years—the iPhone 6. More than eight years later, most of us are still fishing plastic cards out of our wallets or typing numbers into a form when we shop.

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