CURT NICKISCH: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Curt Nickisch.
Imagine a world where it’s so hard to find enough delivery drivers that a restaurant pays its customers to pick up their own food. That’s the reality for Domino’s Pizza. Thanks to the labor shortage, the U.S. chain started giving customers a $3 tip for choosing carryout instead of delivery.
That might sound like just another creative way of filling in the gaps in operations and supply chains due to the pandemic, but Domino’s started doing that in 2022. And new research out of Harvard Business School shows that the shortage of low-wage workers has less to do with the shock of the pandemic than people think, and more to do with how companies view and treat those workers, which is something they can actually do something about.
Joining us today are Joseph Fuller, a Professor at Harvard Business School, and Manjari Raman. She’s a Program Director at HBS….
This article was written by and originally published on hbr.org