Netflix Will End Its DVD Service, 5.2 Billion Discs Later

Call up your Luddite loved ones and your nostalgic friends who still cherish physical media. After 25 years, Netflix is ending its DVD-by-mail business.

Before it was upending the entertainment industry and ushering in the streaming era, Netflix was a company whose business model revolved around sending DVDs through the mail in easily recognizable red-and-white envelopes. At its peak, in 2010, roughly 20 million subscribed to the DVD service. But the practice has long felt anachronistic, and the company said on Tuesday that it will ship its final DVDs to customers on Sept. 29.

How many customers? Netflix doesn’t break out those numbers anymore. But whoever they are, it’s time for them to dust off any DVDs they might have lying around and send their red envelopes back to Los Gatos, Calif., where they can be retired to the landfills for good.

“Those iconic red envelopes changed the way people watched shows and movies at home — and they paved the way for the shift to…

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This article was written by Nicole Sperling and originally published on www.nytimes.com