What Is Digital Marketing for Small Business?

Digital marketing involves using the internet and other electronic technology to promote a brand and its products to potential customers. It includes online marketing methods such as website content, digital ads and social media posts, and other types of technology for text messaging, digital billboards, TV commercials and radio ads.

Although digital and online marketing are similar, they aren’t exactly the same. Digital marketing includes online and other marketing methods that don’t rely on the internet but leverage technology. Determining the suitable marketing methods for your business will depend on your target audience, budget and goals.

Types of digital marketing

Here are some popular types of digital marketing you may want to consider for your business. Using marketing software can help you automate your marketing strategy and measure the success of your efforts.

Content marketing

Content marketing generally involves sharing online content — such as blog articles,…

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This article was written by Lisa Anthony and originally published on www.nerdwallet.com