A new campaign from the Ad Council and
Platforms Inc. is encouraging parents of teen and young-adult children to speak to them about the dangers of fentanyl.
Drug overdose deaths reached a record high last year, in part because of fentanyl, a potent synthetic opioid. Fentanyl is often found mixed into heroin, cocaine and methamphetamine, but it also shows up in counterfeit versions of commonly prescribed medications such as Percocet, Xanax and Adderall.
The nonprofit Ad Council produces public-service campaigns in the U.S. that cover subjects such as Covid-19 vaccines, racial justice and gun safety and use time and space donated by media outlets. People ages 13 to 24 often cite stress and anxiety as common reasons to misuse prescription medicines, but many aren’t familiar with the risk of fentanyl being added to counterfeit pills, according to the Ad Council.