Dr Pepper drew scorn for its handling of a college tuition giveaway during halftime of the SEC championship game.
The brand announced one player as the winner based on an obscure rule after they tied twice.
The company eventually decided to give both contestants the $100,000 prize money.
Louisiana State University wasn’t the only one getting trampled halfway into its SEC championship against Georgia on Saturday — so was Dr Pepper after a controversial ending to its halftime college tuition giveaway contest.
The beverage company drew disdain from the crowd and on social media alike after the annual competition, which involves contestants vying for $100,000 by throwing footballs into large cans of soda, devolved into a confusing tie-breaker.
After the two players — Reagan Whitaker of Baylor University and and Kayla Gibson of the University of St. Augustine — each scored 11 points in the first round, they advanced to a second round, but tied in that one, too. Due to time…
This article was written by [email protected] (Bethany Biron) and originally published on www.businessinsider.com