How Will Gamers and Investors Respond to Microsoft’s Acquisition of Activision Blizzard?

BRIAN KENNY: In March of 1962, two aircraft engaged in a dog fight while circling a planet in the far reaches of outer space. Fortunately, no lives were lost in the incident, which took place in a lab at MIT as part of the first known computer game called Space War. Powered by a computer the size of an SUV with primitive graphics and controls, Space War was hugely influential in the launch of the first generation of video games. 60 years later, the gaming industry generates over 200 billion dollars in revenue around the world. Gen Alpha, those born after 2009, spend more time gaming than they do streaming content or social networking. With numbers like that, it’s no wonder that the sector is crowded with over 22,000 gaming companies in the US alone. 70% of those firms will fail within the first few years, but for those that take off, the sky is the limit. Today on Cold Call, we’ve invited Professor Joseph Pacelli to discuss the case entitled, Call of…

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This article was written by and originally published on hbr.org