What Makes a Black Friday Deal Worth It?

Black Friday sales are everywhere. Judging by retailers’ advertisements stuffed with language like “must-have deals” and “can’t-miss epic finds,” you’d be led to believe that every deal is too good to pass up.

But what actually makes a Black Friday deal worth pursuing? An item’s reduced price, availability and affordability are key elements.

Here’s what to consider before you buy.

The item is selling at the best price

Prices fluctuate throughout the year, making it difficult to recognize whether the deal being offered is actually the best of the best. Most people couldn’t say exactly how much a particular air fryer sold for two weeks ago or two months ago, and whether that differs from the price today.

“Things that you buy every week, you notice the price going up. Where if it’s something you buy maybe once a year or not very often, like a pair of shoes, you don’t know what price is normal or what it was the last time,” says Martin Block, professor emeritus…

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This article was written by Lauren Schwahn and originally published on www.nerdwallet.com