American Family Homeowners Insurance Review 2022

Founded in Madison, Wisconsin, American Family sells homeowners insurance and other policies in 19 states. You can customize an American Family home insurance policy with a variety of add-ons, including coverage for identity theft, valuable jewelry or the breakdown of major appliances.

The company also has several discounts you might be able to use, plus rates below the national average.

How we rate homeowners insurance companies

Our star ratings are based on consumer complaint data from the National Association of Insurance Commissioners; financial strength grades from AM Best; coverage and discounts available; and the overall consumer experience. See our criteria for evaluating home insurance companies.

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American Family home insurance star rating


NerdWallet rating 

NerdWallet’s ratings are determined by our editorial team. The scoring formula takes into account consumer complaint and customer satisfaction data.

American Family homeowners insurance earned…

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This article was written by Sarah Schlichter and originally published on