Primark is finally going online with a new click-and-collect service.
It is starting a trial in 25 stores across north-west England, initially restricted to children’s products only.
The budget chain, which lost more than £1bn in sales during the pandemic when its stores had to close, has succumbed to the online shopping revolution but it is not planning deliveries.
“It’s a milestone for us and a really important moment,” said chief executive Paul Marchant.
“We’re massive fans of bricks and mortar. We believe in stores and we believe in the High Street. We think click-and-collect is the right proposition,” he told the BBC in a rare broadcast interview.
The retailer is hoping that giving customers the chance to shop online and then pick up in store will drive more customers to its shops.
During the pandemic lockdowns Primark’s 190 UK stores were forced to close its doors, and it had no online operation to fall back on.
But Mr Marchant says the High Street now seems buoyant…