Nov. 11 Is Singles Day — Is It Bigger Than Black Friday?

The world’s biggest online shopping holiday is one that many Americans have never heard of.

It’s called Singles Day, and it’s a Chinese shopping holiday that’s grown from a day of flash sales to a multiday online shopping bonanza in November.

Does another seasonal shopping event come to mind? Both Singles Day and Black Friday are misnomers at this point, in that their deals often span weeks.

And while there’s no perfect comparison between the two shopping holidays, consider these numbers:

Last year, shoppers spent roughly $132.6 billion between the two largest Singles Day retailers, Alibaba and That combined figure is according to numbers from Alibaba and, and it reflects about the first two weeks of November 2021.

On Black Friday last year, shoppers spent $8.9 billion, according to an Adobe report. Shoppers also spent $10.7 billion on Cyber Monday in 2021.

Throughout the holiday shopping season in 2021 (from Nov. 1 through Dec. 31), shoppers spent $204.5…

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This article was written by Cara Smith and originally published on