McDonald’s CEO says the McRib is the ‘GOAT of sandwiches’ for driving huge sales

McDonald’s praised the McRib for driving sales during an earnings call.
The McRib returns to menus on October 31 for a limited time.
McDonald’s usually brings the McRib back every few years, leading to a boost in sales.

McDonald’s is bringing the McRib back once again, and it’s great for the chain’s bottom line.

CEO Chris Kempczinski called the sandwich, which returns to menus periodically, “the GOAT of sandwiches on our menu” in an October 27 earnings call. The term “GOAT” is often used in sports, referring to the “greatest of all time.” 

The chain didn’t share specific McRib sales numbers from previous runs.

The McRib has appeared on menus on and off since the 1980s, and has become one of the chain’s “best known seasonal promotions,” Mark Kalinowski, an analyst and CEO of Kalinwoski Equity Associates, told Insider. Its return typically provides a healthy bump to sales.

Kempczinski credited the McRib with growing US sales in late 2021 in the face of supply chain delays and…

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This article was written by [email protected] (Mary Meisenzahl) and originally published on