Walgreens Chases Customers It Lost During Covid Focus

Walgreens Chases Customers It Lost During Covid Focus - Medium

Walgreens Boots Alliance Inc. is planning to reinvigorate its pharmacy business partly through a marketing push designed to regain customers that stopped spending with the chain during the Covid-19 pandemic.

“Frankly, we lost customers during our over-focus on Covid, and now we’ve got to win them back,” Global Chief Financial Officer

James Kehoe

said Thursday during an earnings call to discuss the company’s latest results.

Tracy Brown, president of Walgreens retail and chief customer officer, said in an interview the customer loss was primarily about people who only came into stores for vaccinations in the past few years. She said the company wants to convert them into permanent customers.

The nation’s second-biggest drugstore chain said revenue declined 5.3% in the quarter ended Aug. 31 as it filled fewer prescriptions and administered fewer Covid-19 shots. A shortage of pharmacy staff affected sales by forcing some stores to…

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This article was written by and originally published on www.wsj.com