Black Friday Is a Marathon, Not a Sprint. Here’s How to Win

Black Friday has transformed from a one-day event into sales spanning two months. Retailers are wasting no time. Target Deal Days popped up last Thursday through Saturday. Walmart rolled back prices yesterday and will keep them rolling through Thursday. And Amazon’s Prime Early Access Sale runs today through tomorrow.

While it might seem too early for holiday shopping, this is a great chance to spread out expenses over a few months to avoid a debt hangover in January.

To make the most of Black Friday, you’ll need endurance. We’ve got some advice for how to fight “promotion fatigue,” sort through the sales, and stretch your holiday budget.

Be savvy about deals

The rollout of holiday sales weeks before Halloween might feel intrusive, but waiting for November to score deals might not pay off. The early Black Friday deals from three major retailers — Amazon, Target and Walmart — are some of the best seen all year.

NerdWallet tracked popular products throughout 2022 to find out…

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This article was written by Amanda Barroso and originally published on