CTV and digital advertising: how Connected TV is one of the fastest growing channels in 2021

CTV is among the fastest-growing channels in digital advertising.
We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. 

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Connected TV (CTV) advertising was a beneficiary of pandemic trends and remains one of digital advertising’s fastest-growing channels. Last year, linear TV decreased in importance to advertisers, as cord-cutting accelerated and more programmatic CTV inventory became available than ever before.

CTV investments in the US grew by 40.6% YoY in 2020.

Consumers have increasingly cut the cable cord and spent more time with OTT video, especially video streamed to CTV devices. Naturally, advertisers…

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This article was written by [email protected] (Nicole Perrin) and originally published on www.businessinsider.com