Wide Angle Research, a nonprofit focused on moving politically-conflicted audiences, isn’t forsaking the hard-hitting tactics that have become a trademark of the campaign season’s close. Instead, the operatives pushed even further with online spots meant to mine some Americans’ darkest fears.
In one of the ads, a 10-year-old girl is sedated in a hospital after being raped. A doctor tells her parents she’ll have to return for a pregnancy test as part of a new government mandate. The narrator in the ad says states are passing abortion bans with no exceptions, adding that “a rapist can force himself on a child. But it takes Republican rule to force her to have his baby.”
The style and format of the ad campaign, produced with help from the firm 76 Words, is built off of more than 18 months of unorthodox research,…
This article was written by By Christopher Cadelago and originally published on www.politico.com