Rolling Stone’s Jann Wenner on Cultivating Creative Talent

ALISON BEARD: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Alison Beard.

In 1967, my guest today and a few friends published the first issue of a new magazine. Rolling Stone changed music journalism because it covered rock and roll and other emerging genres seriously. It also shifted the way politics and social issues were covered in America and eventually abroad through its foreign editions with embedded reporting and innovative writing on war, elections, drug use, and the environment.

Its founding editor and publisher, Jann Wenner, spent five decades at its helm, cultivating an impressive crew of editors, designers, and photographers, from Hunter Thompson to Annie Leibovitz. He also featured and befriended some of the biggest names in music, from Bob Dylan, whose song you just heard, to The Beatles, Bruce Springsteen, and Bono.

His new memoir chronicles that whole history, and you’ll find more of our conversation in the November/December…

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