Top YouTuber Jimmy “MrBeast” Donaldson filled a shopping centre in the US with thousands of fans, on Sunday, at the opening of his first burger restaurant.
Donaldson is one of the most popular people on the video-sharing platform, with more than 100 million subscribers.
He used that fame to open MrBeast Burger in 2020, which delivers from more than 1,000 locations worldwide.
And now he has a physical restaurant, at which fans queued for hours for a burger – and a chance to meet him.
The restaurant opened in the American Dream mall, in East Rutherford, New Jersey.
After it had been open for two hours, Donaldson shared a video of the number of people waiting in line – which he estimated at more than 10,000.
Donaldson is part of a growing trend of stars who made their names online moving into the food industry but ignoring the traditional model of brick-and-mortar restaurants.
Celebrities have begun instead linking their names to food-delivery services operating out of the kitchens of…