With 3 Sentences Delta Air Lines Revealed an Important Truth About What Customers Really Want

With 3 Sentences Delta Air Lines Revealed An Important Truth About What Customers Really Want - Getty 855855932 512527

If you run a business and then a pandemic hits, that certainly makes things more difficult. That’s true for every business, but it’s a particularly challenging problem if that business is an airline. About the worst thing that can happen if your business is about loading people on airplanes and flying them around the world is that everyone stays home for the better part of 18 months. 

At the same time, it’s an opportunity. If you’ve been trying to upgrade your facilities and the experience you provide, the fact that there are fewer people on your planes and in the airports you serves certainly makes that easier. 

As an example, Delta Air Lines made major investments in Los Angeles, New York, and Seattle–$12 billion worth, to be exact. The pandemic actually allowed the company to accelerate those plans and open its new LAX head house 18 month earlier than previously expected. At New York’s LaGuardia airport, the airline opened a brand new terminal with its largest SkyClub lounge…

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This article was written by Jason Aten and originally published on www.inc.com