1 Number Explains the Real Reason the Apple Car Could Crush Tesla and Every Other EV Maker

1 Number Explains The Real Reason The Apple Car Could Crush Tesla And Every Other Ev Maker - Getty 1039726494 2000144120009280186 512547

The Apple Car is one of the worst-kept secrets in tech today. The company has been reportedly working on its own electric vehicle (EV), known as Project Titan, for years. Of course, even the most optimistic reports suggest it could be another three years before Apple releases an actual product. That assumes the world’s largest company decides it’s worth it at all. 

“We investigate so many things internally,” Apple’s CEO, Tim Cook, told Kara Swisher last year. “Many of them never see the light of day.”

One thing that might make Cook more likely to want to get the Apple Car out the door is a  recent survey from Strategic Vision that suggests that more people would consider one as their next purchase than any other carmaker besides Honda and Toyota.

Not only that, but 24 percent of consumers say they “love” the quality of an Apple Car, which is kind of ridiculous for something no one has ever seen and may never be able to buy. In fact, that one number–24 percent–is the biggest…

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This article was written by Jason Aten and originally published on www.inc.com