In Crisis Zones, Investment in Purpose and Impact Drives Organizational Resilience and Growth – SPONSOR CONTENT FROM HSA Group

By Nabil Hayel Saeed Anam

Communities around the globe are facing some of the most tumultuous, disruptive, and tragic events in generations.

During this period of global uncertainty, when capitalism is under pressure and corporations’ focus on shareholder returns is under intense scrutiny—and organizations and their customers and employees grapple with instability and complexity on a daily basis—companies have a moral imperative to respond.

This response must take the form of meaningful investment in people, products, and places that will both tackle immediate challenges and generate long-term positive outcomes for the communities companies serve.

This approach is not new for many organizations operating in fragile environments, where populations often rely on private sector organizations to step up in times of crisis—especially in one of the worst humanitarian crises in the world today.

Since 2014, when civil war broke…

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This article was written by and originally published on hbr.org