Two years ago, Dimitris Taliadouros shut down his tour company in Athens as the Covid-19 pandemic set in. He found a job in telecommunications, while other tour guides began working as delivery drivers. “Beautiful, luxurious cars became loaded with boxes,” he recalled.
Now, Mr. Taliadouros is back in the tourism industry as visitor numbers are rebounding, fueled in part by Americans and a stronger dollar. He thinks his operations are now back to around 80% of what they were before the pandemic.