This is a preview of The Online Grocery Report from Business Insider Intelligence.Purchase this report.Business Insider Intelligence offers even more consumer coverage with Payments & Commerce Pro. Subscribe today to receive industry-changing payments and commerce news and analysis to your inbox.
Online grocery is growing rapidly from its small base. Its market value has doubled from 2016 to 2018, suggesting that consumers are starting to get more comfortable ordering essentials and certain foods online — a major barrier to adoption.
Meanwhile, one type of product that’s popular in online grocery, consumer packaged goods (CPGs), has seen the majority of its growth come from online. Although consumers may not be entirely comfortable buying items like produce online yet, that will likely come as their familiarity and trust in online grocery grows.
Grocers are rushing to take advantage of this potential, resulting in a highly competitive market. Both established grocery players and…
This article was written by [email protected] (Gregory Magana) and originally published on www.businessinsider.com