Some things just stick, like an iconic ad jingle or the taste of the butter you’ve grown up eating.
It’s what makes consumers fall in love with a brand and stay loyal to it. India has a host of homegrown brands that have found their way into the homes and hearts of millions over the decades.
These iconic brands helped India become self-sufficient after the country gained independence in 1947 and, over the years, they have shaped consumer behaviour and transformed their sectors.
Seventy-five years later, they continue to bolster India’s marketplace, making it viable for global investors. Here’s a look at some of the most illustrious brands and how they shaped India and its people.
Amul’s milk products are ubiquitous in India, making the brand a leader in the dairy category and one of India’s top 10 fast-moving consumer goods (FMCG) companies.
It started off in the western state of Gujarat as a co-operative movement, by bringing together thousands of farmers to create a thriving…