From Maruti to Amul: Five brands that shaped India after independence

Some things just stick, like an iconic ad jingle or the taste of the butter you’ve grown up eating.

It’s what makes consumers fall in love with a brand and stay loyal to it. India has a host of homegrown brands that have found their way into the homes and hearts of millions over the decades.

These iconic brands helped India become self-sufficient after the country gained independence in 1947 and, over the years, they have shaped consumer behaviour and transformed their sectors.

Seventy-five years later, they continue to bolster India’s marketplace, making it viable for global investors. Here’s a look at some of the most illustrious brands and how they shaped India and its people.

Amul’s milk products are ubiquitous in India, making the brand a leader in the dairy category and one of India’s top 10 fast-moving consumer goods (FMCG) companies.

It started off in the western state of Gujarat as a co-operative movement, by bringing together thousands of farmers to create a thriving…

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