How People With High Emotional Intelligence Use ‘the Chick-fil-A Rule’ to Make Much Better Decisions

How People With High Emotional Intelligence Use 'The Chick-Fil-A Rule' To Make Much Better Decisions - Gettyimages 1208002809 511199

People with high emotional intelligence seem to make better decisions than almost everyone else. How do they do it?

There’s a simple answer. But explaining it requires us to take a 250-word narrative detour to prove the point. 

I hope you’ll bear with me on this, because it’s very useful, and because after many years of both writing for and educating myself about emotional intelligence, I’ve learned to take lessons where I find them. 

I found this one in an unlikely place: by interviewing the people in charge of franchise selection at Chick-fil-A

Yes, Chick-fil-A: the fast food chicken restaurant chain with delicious sandwiches (my opinion), a never-open-on-Sunday policy (their choice)–and as it happens, one of the strangest problems in American business.

Why do you want to own a Chick-fil-A?

The problem? Every year, Chick-fil-A gets about 60,000 initial applications for franchises, but they only plan to open between 75 and 80 restaurants. 

This leaves them with roughly a…

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This article was written by Bill Murphy Jr. and originally published on