How to Use Performance Reviews to Keep Loyal Employees on Your Team

How To Use Performance Reviews To Keep Loyal Employees On Your Team - Gettyimages 1164608137 511383

By Jason Bland, co-founder of Custom Legal Marketing, a law firm SEO company that helps law firms thrive in highly competitive markets.

Performance reviews are underutilized by many small business owners. Those that do prioritize reviews often do them in a way that is offputting and can demoralize their workforce thus causing greater attrition. 

Many years ago, I decided to ignore all of the advice from experts and instead structure our performance reviews in a way that worked for my law firm’s marketing agency. Fast forward to the present, and we have incredibly low attrition and even maintained the majority of our core team members through the challenging COVID-19 years.

Here is how you can use performance reviews to keep your best employees on your team.

Make it a two-way review.

This is the single best thing you can do as a manager or business owner. The employee review should not be one-sided. Sitting in front of you is someone who sees your business, clients, operations, and…

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This article was written by Young Entrepreneur Council and originally published on