How Companies Exploit Customer Loyalty & Inertia (& How to Stop Them)

One of the most dispiriting feelings as a consumer in a capitalistic economy inevitably hits when a company raises its price on you. You’ve stuck with a company despite their product flaws, despite their poor service, despite alternatives being readily available – and what’s the reward you get for your loyalty? A big, fat, disloyal, insulting price increase.

To add insult to injury, often times the very same company that just raised its prices on you is offering unfaithful vagrant new customers super sexy prices and offers that you haven’t seen in years, if ever. Even if you ask nicely, you won’t get the same offers – not even on your birthday. I’ve got some stark news for you: that company just ain’t that into you.

The bad news is that this is going to happen to you again and again, repeatedly on your consumer journey, and it’s not likely to feel any better the next time. The good news is that you can take action to flip the script and beat them at their own…

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This article was written by G.E. Miller and originally published on