Clutch Money Tips for High School Athletes Becoming a Brand

Last July, the NCAA made it permissible for college athletes to profit from their own personal brand — known as name, image and likeness, or NIL. The ruling sparked immediate conversation about whether high school athletes should be afforded the same right. A year later, a growing number of states have landed on the side of the entrepreneurial high school athlete.

NIL is a broad term that, in this case, means students can leverage their status as accomplished athletes to earn money. Compensation can come from product sales, endorsements with other brands, public appearances, training camps and more.

Opportunities are likely to be more scant for high school athletes than college athletes, mainly due to marketability. They’ll probably make less, on average, too. Student-athlete content platform INFLCR’s NIL Year 1 Report puts the average value of all transactions for college athletes at $1,815, and the median value of all transactions at $53.

Still, it’s a rapidly evolving…

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This article was written by Tommy Tindall and originally published on