Dems mount $10M ad campaign to sell landmark law — and skirt a November wipeout

It’s a task the party has been particularly bad at in the past — most notably in 2010 after the passage of Obamacare — and there’s no guarantee this time will be different.

“There was no campaign to win the win” after passage of the Affordable Care Act, said Lori Lodes, executive director of Climate Power, “whereas the other side spent $450 million to define it as a socialist takeover.” That cycle, Democrats lost 63 House seats and six Senate seats.

After President Joe Biden signed the Inflation Reduction Act into law on Tuesday, White House cabinet officials fanned out across the country to stump for it, hosting events in California, Iowa, New Jersey, Arizona, Mississippi and Nevada on Thursday and Friday. Vulnerable senators are talking it up on the campaign trail, while Democratic TV admakers are rushing to cut ads.

“I know frontline members have already shot spots explaining their vote, touting what’s in the bill and basically saying — promises made,…

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This article was written by By Elena Schneider and originally published on