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Monday, August 15, 2022
I didn’t truly understand my lack of enthusiasm for the Rivian (RIVN) story until I pulled the t-tops off my ‘91 Trans AM this past weekend for another mid-life crisis cruise to the beach.
“How did this car capture my heart?” I wondered to myself. After a few moments, I traced the love affair back to seeing Pontiac commercials on TV as a kid hawking their famous tagline: “We are driving excitement.”
Then, I was reminded how the auto industry has been built over decades by brash and bold executives such as Henry Ford, John DeLorean, Lee Iacocca, Elon Musk, and new entrant, Ford CEO Jim Farley.
I mean there was Farley, last week at a company town hall, essentially flipping…