A.G. Underwood Announces Settlement With Pfizer For Deceptive Advertising In "Pay No More Than" Drug Copayment Card Program

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Attorney General Barbara D. Underwood today announced a settlement with major biopharmaceutical company, Pfizer Inc. (“Pfizer”), following an investigation into the company’s business and advertising practices for its copayment coupon program. As part of the program, consumers were told that they would “pay no more than” $15 or $20, for example, for certain drugs – but ended up spending far more at the pharmacy cash register.

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